The first ever Rheumatoid Awareness Day was held just a few weeks ago, on February 2nd. Thousands of patients banded together for this momentous occasion, and we want to highlight a few of the things that were accomplished as a result. Components of our Rheumatoid Awareness Day campaign included two press releases, a Facebook Event, awareness resources to share via social media, a Facebook chat, a Twitter chat and a matching donation opportunity, thanks to Crescendo Bioscience. Many people also took the initiative to celebrate in their own way by organizing local patient meetups, sporting our indigo and gold colors, meeting with their local government representatives to get an official declaration for Rheumatoid Awareness Day, and more! Susan Cabral also donated a song, with all future proceeds being donated to RPF.
Check out these stats to give you an idea of what our involvement and reach was:
- Over 8,000 people joined the Facebook Event
- Our initial press release was re-posted on 323 websites
- $16,000 raised from individual donations, memberships and the matching donation from Crescendo Bioscience
- Over 6,500 shares about Rheumatoid Awareness Day on Facebook from the RA Warrior page and the RPF Page
- 250 Comments on the Facebook Awareness Day chat
- Over the course of the 12-day campaign there were 2,785 tweets tagged with the #rheum hashtag, 575 participants and 3,763,048 Impressions
- We had 72 participants and over 400,000 impressions from our Twitter chat. Click here to view some more fun analytics from that. A transcript of the chat can be found here.
Thanks to all who helped make the first Rheumatoid Awareness Day such a success!